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Innovations en matière de produits

Adidas and Woolmark announce ‘best in class’ tee for top Boston marathon finishers

Exclusive Merino wool long-sleeved tee to be given to top 20 finishers per age group as part of a larger partnership exploring innovative new product applications within the performance market.

adidas, Boston Athletic Association (B.A.A.) and The Woolmark Company announce their partnership to create and gift the first Best in Class tee, which will be reserved only for the top 20 2018 Boston Marathon finishers per 13 age groups.

adidas and The Woolmark Company are partnering to develop innovative new product applications within the sports and performance market by applying the science and performance benefits of biodegradable Australian Merino wool to achieve breathability, temperature control and odour resistance. The Woolmark Company is taking an active role in educating internal adidas teams, connecting the brand with the wider wool supply chain and supporting business units on product innovation.

“Collaborating with an industry leader such as adidas allows us to showcase the natural benefits of Merino wool including thermo-regulation, anti-odor and movement in the context of cutting edge design and innovation,” said Stuart McCullough, managing director of The Woolmark Company. “The relationship is testament to the versatility of Merino wool and the forward-thinking vision of the adidas product development team.”

The Best in Class tee is made up of 75 percent Merino wool and 25 percent polyamide (nylon). The exclusive tees cannot be purchased and will be gifted the day after the Boston Marathon on April 17.

Lisa Griplas possède plus de dix ans d'expérience dans l'industrie des médias et de la communication. Journaliste de métier, elle a travaillé plusieurs années pour un quotidien, avant de rejoindre The Woolmark Company pour occuper le poste de rédactrice en chef, titre qu'elle détient aujourd'hui.